Instructional Videos

A crucial key to an instructional video is a strong writing style particularly when conveying highly technical information to a varied audience. In this case, whether it's the electrician who prefers technical jargon, the contractor just looking for the brass tax, the homeowner looking for a real conversation about DYI projects or the designer interested in knowing why this product will fit their aesthetic, an instructional piece should be able to speak to all of them at once. This is where my experience of writing narrative was the most useful. Educate, instruct and inform, while telling them a story.