DMF
Promo Videos

A family owned company that started in a garage decades ago, I always aimed to make these videos feel warm and inviting even when discussing technical lighting details. In addition to directing, producing and co-writing each video, I edited, designed motion graphics and created music. The PROFILES interview series put a face behind the engineering while other videos promote a great product, the company itself and above all the fact that these are real products made by real people.